The notion of creating a good bond with customers is quite old. It is really important for an online company as it is an on-site company. People are more comfortable buying from people they know, like and trust. Trust is one of the most valuable requirements to gain referrals. Customers will pass your name to other people once they know that they can trust you. Trust is one of the most valuable foundations when it comes to social media marketing. This is also important for any relationship online.
Perry Belcher has created a concept that revolves around the establishment of trusting relationships between customers and business with the help of social media networks. This idea is called know, like, and trust”. It is about building relationships with customers and getting them to know, like and trust you. To help you better understand the concept, it is evaluated below:
1. Know
Perry Belcher has started his realm in social media marketing with the use of Twitter, a social media platform. While there are various guides on how to begin using Twitter, you must have a plan before tallying forth and beginning your social media marketing. It is crucial to start on the proper way.
First, always have a profile picture of yourself in any social networking profile. It is important that the photograph be smart, but not too smart as to create a psychological barrier. Make use of the entire Twitter characters. In doing so, be sure that you are establishing yourself and not what your business offers. This can greatly help with your goal of creating good connection with your customers. You can see its significant results in time. Also, you may include a link that will divert them to your blog. However, be careful not to link on your sales website.
However, there is one important aspect that is mostly disregarded by company Twitter accounts. They usually forget to greet their followers and send thank you message. Following an individual can be compared to extending your hand for a handshake and it is tremendously offensive if you will not accept that hand. Keep in mind that when they follow you, there are no commitments involved as you welcome them because you are free to follow or block them.
2. Like
Perry Belcher defined this as the “courting stage”. It is where you interact with your followers when they respond to tweets, or vice versa. If you happen to be networking on Facebook, and then set up groups about things you are particularly interested and knowledgeable in. This provides an opportunity to get your online audience both knowing and liking you better. This is important because it will offer some activity to their timeline.
3. Trust
Trust is built using your blog as this is where you post regularly about things that interest you, as well as the niche content you are focusing on. Curtail links on both Facebook and Twitter to ensure that your friends or followers will be directed to this website.
On the blog you should have a page promoting different sales and business opportunities which, as the consumers are more trusting of you, will more than likely be clicked on. This is something you need to remember about social media marketing. This can help you become even more profitable with your marketing goals.
In conclusion, social media marketing can be effective; you just need to follow the correct procedure and steps in order to make it happen.
Perry Belcher 